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MV Dining

Privacy Policy

Effective Date: January 1, 2026 · Last Updated: February 23, 2026

Summary: MV Dining Guide uses analytics and tag management services to understand how visitors interact with the Site. We also store limited user preferences locally on your device. We do not sell your personal information to third parties.

1. Information We Collect

MV Dining Guide ("the Site," "we," "us," or "our") collects certain information to improve the user experience and analyze how the Site is used. The information we collect falls into the following categories:

1.1 Information Collected Automatically

When you visit the Site, we automatically collect certain information through analytics and tag management technologies, including but not limited to:

  • IP address (which may be anonymized depending on your region)
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Screen resolution
  • Referring URL (the page that directed you to our Site)
  • Pages visited and duration of visit
  • Approximate geographic location (derived from IP address)
  • Language preferences
  • Interactions with Site features (clicks, scrolls, searches)

1.2 Information You Provide Voluntarily

If you subscribe to our newsletter, we collect the email address you provide. This information is used solely to deliver restaurant news, updates, and seasonal recommendations related to Martha's Vineyard dining.

1.3 Information Stored Locally

The Site uses your browser's built-in localStorage feature to save preferences locally on your device. This data is never transmitted to our servers. Locally stored data may include:

  • Dark mode preference
  • Favorite restaurants
  • View mode preference (grid or list)
  • Recently viewed restaurants

This data remains entirely on your device and is under your full control. You can clear it at any time through your browser settings.

2. Analytics & Tracking Technologies

We use the following third-party analytics and tag management services to understand Site usage, measure performance, and improve user experience:

2.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to collect and analyze information about how visitors use the Site. Google Analytics uses cookies and similar technologies to collect data such as how often users visit the Site, which pages they visit, and what other sites they visited prior to visiting our Site.

We use the information we receive from Google Analytics to improve the Site and our content. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other identifying information. We may use Google Analytics features including but not limited to demographics and interest reporting, remarketing, and user behavior analysis.

For more information: Google Privacy Policy · Google Analytics Opt-out

2.2 Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy marketing and analytics tags (scripts) on the Site. GTM itself does not collect personally identifiable information, but it facilitates the deployment of other tags that may collect data as described in this policy. GTM operates at the tag management level and interacts with other tags according to the configurations we define.

For more information: GTM Use Policy

2.3 Additional Analytics & Marketing Tools

We may, from time to time, use additional analytics, performance monitoring, advertising, or marketing tools and services to further understand Site usage, test features, or measure the effectiveness of content. These tools may collect similar types of data as described in Section 1.1 and may place additional cookies on your device. We will update this Privacy Policy to reflect any material changes in the tools or services we use.

3. How We Use Information

We use the information we collect for the following purposes:

  • Site improvement: To understand how visitors interact with the Site and to improve its design, content, and functionality
  • Performance monitoring: To monitor Site performance, identify technical issues, and ensure optimal user experience
  • Content analysis: To understand which restaurants and content are most popular and to tailor future updates
  • Communication: To send newsletters and updates to subscribers who have opted in
  • Legal compliance: To comply with applicable legal requirements, respond to legal processes, and protect our rights

4. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share data in the following limited circumstances:

  • Service providers: We share data with analytics providers (such as Google) that process data on our behalf as described in Section 2
  • Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request
  • Business transfer: In the event of a sale, merger, acquisition, or transfer of the Site or its assets, collected data may be among the assets transferred (see Section 9)
  • Protection of rights: To protect the rights, property, or safety of the Site, its users, or the public

5. Third-Party Services

The Site loads resources from the following third-party services, each of which may collect data according to their own privacy policies:

Google Fonts

Typography is loaded from Google Fonts servers. When the page loads, your browser requests font files from Google. Google Privacy Policy

Map Tile Providers

The interactive map loads tiles from third-party map tile services. Your browser requests map imagery when you view the map. The applicable privacy policies of those tile providers govern that data.

Leaflet.js

The mapping library (Leaflet) is loaded from a CDN. This is a client-side JavaScript library and does not independently collect personal data.

6. External Links

The Site contains links to restaurant websites, ordering platforms, mapping services, and other third-party services. We are not responsible for the privacy practices or content of these external websites. We encourage you to review the privacy policy of any site you visit through our links.

7. Children's Privacy

The Site is a general-audience informational directory and is not directed at children under the age of 13 (or 16 in jurisdictions where applicable). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

8. Data Security

We implement reasonable technical and organizational measures to protect information collected through the Site. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. Data collected by third-party analytics providers is subject to their respective security practices.

9. Transfer of Ownership

In the event that the Site, its assets, intellectual property, or the business operating it is sold, transferred, merged, acquired, or assigned to a new owner or operator — whether in whole or in part — the following applies:

  • All data collected through the Site, including analytics data, subscriber lists, and any associated business records, may be transferred to the new owner or operator as part of the transaction
  • The new owner or operator shall assume all rights and obligations related to the data and this Privacy Policy from the date of transfer
  • The original owner shall be fully and irrevocably released and discharged from any and all liabilities, claims, obligations, and responsibilities related to the Site, its data, and this Privacy Policy arising after the effective date of such transfer
  • The new owner or operator will be solely responsible for their own data practices and may update this Privacy Policy at their discretion following the transfer
  • Users' continued use of the Site after such transfer constitutes acceptance of the new operator's practices and policies

We will make reasonable efforts to notify users of any material change in ownership, but such notice is not a prerequisite for the validity of any transfer or the release of the original owner from post-transfer liability.

10. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your data:

All Users

  • You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
  • You can manage or delete cookies through your browser settings (see our Cookies Policy)
  • You can clear all locally stored data (favorites, preferences) through your browser settings
  • You can unsubscribe from our newsletter at any time using the unsubscribe link in every email
  • You can enable "Do Not Track" in your browser settings

European Economic Area (EEA) — GDPR

If you are located in the EEA, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to lodge a complaint with your local data protection authority. To exercise these rights, please contact us at the address below.

California Residents — CCPA

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell personal information. To exercise your rights, please contact us at the address below.

11. International Data Transfers

Data collected through analytics services may be processed in countries outside your country of residence, including the United States. By using the Site, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

12. Data Retention

Analytics data is retained in accordance with the default retention policies of the respective analytics providers. Newsletter subscriber data is retained until you unsubscribe or request deletion. Locally stored data on your device persists until you clear it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the updated policy. Material changes may be communicated through a notice on the Site.

14. Contact

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

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